This lesson was all about, as said above, connotation, denotation and signifiers.
A connotation is - an implied of suggested idea (can also be a personal interpretation - individual differences - and it could also mean what we are seeing).
e.g. rose → love OR rose → danger/passion [based on past memories of an individual]
However, a denotation is - an intended meaning evoked by the director for the audience (basic interpresation).
e.g. Knife → cutting vegetables/fruits etc
↓
Death [possible weapon] - in gloomy, dark
"mise-en-scene" so audience knows what is
coming - only if knife has had a close up
Preferred reading - when the producers'/directors' connotation are seen through the audience's eye's
Oppositional reading - connotations producer did not intend to make
e.g. McDonald's advert:
Preferred Reading.: "I want one of those"
Oppositional reading.: "It looks fatty and unhealthy"
______________________________
Psycho (1960)
SIGNIFIERS:
1. The money in the enveloppe [great amount to fill enveloppe? Stolen money?]
2. Guilty about the money [second thoughts?]
3. Leaving with money [escape from problem?]
3. Leaving with money [escape from problem?]
4. Villain wants money, tried to get it [character now in danger?]
5. Shower is an isolated place, no escape?
- The derelict house on the hill → pathetic fallacy [bad environment-bad event to come]
- Music is repetitive until murder [change in rhythm and speed]